LookIt

What we are building

Three parts. One is free today.

Two are for your child and for you together. The third is only for you, and it is here now.

  1. 01

    The child's friends

    With the app

    Stories to hear, games to play, things to make up and things to find out. A song for the shoes, something for the car, a way to name a feeling at four o’clock.

    Sparky and his friends learn what your child loves and grow with them. No advertising. Nothing to buy. Nothing that asks them to stay.

  2. 02

    Your dashboard

    With the app

    Every story your child has heard, every game they played, and what Sparky remembers about them, in plain words, not a profile you cannot see.

    A switch beside every theme, so you can turn any of it off without explaining yourself to us.

  3. 03

    Your child-development specialist

    Free today

    One real question about your child, answered from published research, with the papers it drew on attached and the gaps named.

    One email, no account, and no waiting list needed. Here at nine tonight.

One email. No account, no app.

When does it launch?

Soon.

No date yet, and we would rather say so than invent one. At most one email a month until there is.

Pebble, a beaver in a canvas work apron, carrying a bundle of sticks